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SEO vs SEM: How they work together in online marketing

Dinesh Bisht

June 05, 2019

Digital, Marketing

SEO vs SEM: How they work together in online marketing

SEO and SEM quite similar yet different Jargons These are the Marketing techniques being adopted by the marketers to reach out to the potential consumer and extend the business reach using the internet as a media. Often people consider these terms as same and many times they get confused also. The search engine optimization

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Artificial Intelligence and its role in marketing

Dinesh Bisht

May 17, 2019

Artificial Intelligence

Artificial Intelligence and its role in marketing

Artificial intelligence, the most talked about term in the tech industry, has been creating waves for the past few years with its ability to understand and comprehend the behavioural science and interpret it in the manner that is quite identical to the human beings. Engineers have been continuously working around to develop a machine that

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Benefits of content marketing

Dinesh Bisht

May 04, 2019

Digital Marketing

Benefits of content marketing

What is Content Marketing? The content marketing is the marketing approach that aims to attract and retain the target audience for the business through the creation of innovative, valuable and relevant content. For enjoying better space in the market businesses have to resort to different strategies and the content marketing strategy is one of the

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Benefits of the Mobile Marketing

Surili Tyagi

December 12, 2017

Digital Marketing

Benefits of the Mobile Marketing

What is Mobile Marketing? It’s an art of doing marketing for your business by appealing to a mobile device user. It provides personalized and location sensitive information to the potential Smartphone users and they get what they need and where they need. People are spending a greater amount of time with their mobiles and hence

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What is Microservices And Its Benefits

Surili Tyagi

November 15, 2017

Microservices, Technology

What is Microservices And Its Benefits

Microservice is a method of developing software application as set independently small modules, in which each service runs unique process. It communicates through a well-defined mechanism to serve the purpose. Software engineers near Venice in May 2011 used the term as “microservices” to the common style of programming many of them were exploring about. James

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How Internet of Things (IoT) have Impacted Our Lives

Surili Tyagi

September 27, 2017

IoT, Technology

How Internet of Things (IoT) have Impacted Our Lives

Internet of Things aka IoT is one of the buzz words today. I am sure you must be wondering what IoT means? Let me explain it to you in simple words. It refers to any device that is or can be connected to the Internet. It includes your Smartphones, televisions, wearable devices, security cameras, elevators,

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Embrace Material Design – The New Favorite of Designers Worldwide

Anwar

June 15, 2017

Web Design

Embrace Material Design – The New Favorite of Designers Worldwide

With Chrome OS, eBay, and now YouTube embracing the material design concept of Google whole-heartedly, it is time to review your website design seriously. After all, it has become the favourite child of designers worldwide since its introduction in 2014. Now, the renowned social networking site Twitter is going to adopt it soon. Recently on

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